Ganni’s SS Show Proved Why They’re Instagram’s Favourite Brand


— August 13, 2019 —

There’s a few things in life that we all know to be true: the sun rises and sets each day, there’s nothing a good night’s sleep can’t fix, everything is impermanent and changing, and #GanniGirls do it best. If you need proof of the latter, look no further than Ganni’s spectacular show at Copenhagen Fashion Week this year. Wow-eeee.

The most-talked about show at Copenhagen Fashion Week was a 70s-inspired dream, replete with the masculine-inspired tailoring and feminine silhouettes that they’ve come to be known (and loved) for around the world. If you want to know what all the hip and kewl girls will be wearing next season, then all you have to do is flick through the gallery above. A quick spoiler: knees will be out of sight thanks to thigh-high snakeskin boots, bucket hats will have been given a chic update, and there will be leather, animal print, pastels and denim plastered all over your feeds. 

Housed in a hidden tennis court (built for Danish tycoon Simon Spies in the 70s), the show marked ten years since the husband and wife duo—Ditte Reffstrup (creative director) and Nicolaj Reffstrup (CEO)—took over the brand, and was their most personal collection yet. “It means so much to see how women all over the world connect to what we do,” Reffstrup explained of the motivation behind the show. “I don’t think we ever really dared to believe Ganni would come this far, so I’ve been thinking a lot about the core of the company. Not in a branding way, but about why we started – the heart of it. In the studio, the team has been joking that this is my therapy collection.”

Always a pleasure, Ganni!

Feature: Madeleine Woon     Photos: Chloe Hill


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