Groundbreaking Florals at Brøgger’s Copenhagen Fashion Week Show


— August 12, 2019 —

Aaaand, just like that Copenhagen Fashion Week was off with a pastel-saturated bang. With Stockholm and Oslo pressing pause on their fashion weeks (with the best excuse ever of trying to work out how to make them more sustainable), Copenhagen was repping Scandi fashion all on their lonesome this year. As the gallery above will attest, they did a damn fine job, too! With cooler-than-you kids milling outside shows, friendly vibes fused with fun fashion, and a more is more approach to dressing that warms our maximalist hearts, Copenhagen is fast becoming one of our favourite cities to be in during fashion month. 

The first cab off the rank this year was London-based label Brøgger. Founded by Julie Brøgger, the brand is known for its easy, breezy floral dresses and sharp suiting—and their runway show featured plenty of both. Among the lineup of cutie patootie clothes was: ultra-feminine frocks dressed down with sneakers, supersize proportions (think puff sleeves and oversized blazers), and a pastel/black suit with knee-length shorts that will make us swoon for many moons to come. 

The weather was cray-zay on the day, with a torrential downpour that threatened to ruin the outdoor show, but which fortuitously turned into nothing but blue skies when the models started walking out. Among them were cute newbies Aida De Neerhaard and Lea Jensen, along with ultimate local legend Marianne Schrøder

Just when we thought we couldn’t love the brand anymore, they announced on their Insta stories that they’ve donated all their leftover fabrics to the Fashion School of London.


Feature: Madeleine Woon     Photos: Chloe Hill



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